01 · VALUE
Where is value created?
Look for the parts of the business that create meaningful value for customers and the company.
A short introduction
Four diagnostic lenses. A decision worth making.
The Hidden Growth Method looks inside the business before looking outside for the next answer. These four lenses are part of a wider sequence.
The framework
Diagnose before you prescribe.
Together, these questions help founders see where value lives, what is holding it back, and which assets and actions merit attention.
02 · CONSTRAINT
What prevents more?
Identify what currently limits the creation, reach or retention of that value.
03 · ASSETS
What is already yours to use?
Consider what has already been built, bought, learned or earned.
04 · GROWTH MOVES
What deserves resources now?
Choose the few actions that fit the diagnosis and merit attention at this moment.
Look closer before you look farther. Start with value, then look for what is holding it back.
The Worth-It Gate
Before committing resources, ask:
"If this works exactly as planned, do you actually want the business it creates?"
The answer helps determine whether the business created by the plan is one you want to operate. If you proceed, execute the chosen moves, test what happens, and follow the constraint as it changes.
Explore the method