Matt
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For established founders and leadership teams
Find the growth already inside your business.
George Rivera is a growth strategist and advisor to established founders and leadership teams. He helps identify what's constraining growth, find opportunities in the business they have already built, and decide which few moves deserve resources now.
His approach draws on building and scaling direct-response and ecommerce businesses.
Look closer before you look farther.
Client experiences
From George's Instagram archive
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Oki
View original on Instagram
I've been working with George for many years, and as a paid consultant, he's helped me tremendously in designing funnels, increasing our sales, showing me things that work.
You're going to be in really good hands because he's got the right attitude, he's got the experience.
I've also been able to tap into George's network and connections to expand my business further.
The principles in this book aren't theoretical. I've seen George apply them in real time, under real pressure, with real money on the line.
A practical lens
Diagnose before you prescribe.
Growth does not always begin with a new channel or a new offer. Existing customers, data, products, distribution, relationships, team and trust may hold overlooked value. The work is to see what is there, then decide what deserves attention.
VALUE
Where is value created in the business today, and for whom?
CONSTRAINT
What prevents more of that value from being created, reached or retained?
ASSETS
What have you already built, bought, learned or earned that could help?
GROWTH MOVES
Which few actions deserve resources now? Which can wait?
The point of view
"Look closer before you look farther."Start with the business you have
Books and writing
Books and writing.
A selection of work connected to George Rivera's writing and operating experience.
The growth method ↗
A distinct method for looking for growth inside what already exists.
George Rivera books ↗
Books and related bodies of work.
Cash Rich, Time Poor
Building a company that can grow without requiring the founder in every decision.
One Call Away
Relationships, introductions and following through.
7-Figure Supplements
Building and scaling the business behind a supplement product.
Before They Stop Asking
Entrepreneurship, fatherhood and being present.
More from George.
A way to begin
Start with the question, not the tactic.
For established founders and leadership teams weighing what comes next, the first step is a clear view of where value lives and what is holding it back.
Read about the approachBook a 30-minute founder conversation