About George Rivera - Operating experience and approach

Operating experience, brought to the question at hand.

George Rivera is an author, entrepreneur and growth strategist whose work draws on building and scaling direct-response and ecommerce businesses.

George brings more than 30 years of entrepreneurial experience and more than $400 million in lifetime online sales. He helped take his own supplement company from just under $20 million to nearly $50 million in annual revenue. Today, his work focuses on helping established founders and leadership teams find the growth already inside their business.

The work begins with the business as it is, not a template for what it should be. Customers, data, offers, products, distribution, relationships, team and trust are part of the operating picture. Some may be carrying more potential than they currently receive.

Look closer before you look farther.

That means asking where value is created, what constrains it, which assets are already available and what few growth moves merit resources now. The answer is specific to the business in front of us.

It is a diagnostic approach: understand the situation before choosing a tactic. The goal is not more activity for its own sake, but a clearer basis for deciding what comes next.